Register your Doing Business As (DBA) or fictitious business name.
Register your Doing Business As (DBA) or fictitious business name.
If you want to operate your business under a different name than your legal corporate name, you’ll need to file a DBA (Doing Business As), also known as a Fictitious Business Name. This service includes the preparation and filing of your assumed name with the relevant state agency. For international founders, using a DBA can help tailor your brand to the US market, run multiple product lines under one entity, or simplify customer-facing names without changing your core incorporation.
